When you’re building a website, search engine optimization is usually one of the first things you start to think about. After all, it doesn’t matter what your website looks like or what content it has on it if nobody can find it.
One of the biggest decisions you can make when you’re getting started is which WordPress theme to use. Different themes work best in different situations, so you’ll need to pick a theme that works well for your specific use case, which looks good and – most importantly of all – which has all of the SEO features you need.
And so with that in mind, let’s jump in and take a look at some of the best SEO friendly WordPress templates on the market.
Best SEO friendly blogger template in simple style
As you can probably tell from the name, SEO Crawler is many developers’ go-to choice, in part because it uses GoodLayers to provide a simple web builder. This means that as well as being a solid choice for search engine performance, it’s also super customisable, allowing you to use it as a platform to build on top of. Of course, if web design isn’t your forte, you can also take your pick of several fully configured demo sites, although their page builder is pretty easy to use even for newbies. It also loads pretty quickly, as long as you don’t bloat it up too much by adding huge images or other integrations.
Genesis is another theme that’s more of a framework for you to build your own design than it is a fully-fledged theme in its own right. Still, it’s popular enough that plenty of third-party developers have already used it to build beautiful themes that can be easily imported to give you a professional quality design with fully fledged SEO features in mere minutes. It’s one of the fastest loaders I’ve come across, at least with a clean installation and one of the demos, and it’s easy to build on and to enhance with everything from new features to further SEO boosters like CloudFlare protection and AMP.
SociallyViral is a great pick if social signals are an important part of your SEO strategy because it’s designed from the ground up to boost engagement and to facilitate social sharing. Social signals have been being used as a search engine ranking factor for several years now, and this is one of the best choices if you’re trying to tap into them. It’s also fully responsive across multiple different mobile devices, optimised for Google’s AdSense and specifically designed to have rapid loading times. As if that’s not enough, it’s also easy to customise and comes with unlimited colours and a range of easy to use widgets and shortcodes.
Salient is a premium template and so you’ll have to pay a little more to use it, but that will also come with ongoing support and a range of other goodies thrown in including over 200 different templates that can help you to make the theme your own. It’s specifically designed with storytelling in mind, making it the perfect writing website theme for essay writers, bloggers and novelists. And of course, it also puts search engine optimisation front and centre so that you know that all of that great written content will be easily indexed and understood by search engines. And it integrates with WooCommerce, too.
This WordPress theme might not be as good looking as some of the others on this list, but it makes up for that by being an absolute beast under the hood. Its publishers specifically tout it as an SEO theme, and it includes a bunch of advanced features including AMP (accelerated mobile pages) optimization and integration with WooCommerce, bbPress and BuddyPress. The AMP optimization is particularly important because mobile page loading speed is a key factor to where you appear in mobile searches. And while it is kitted out with its fair share of features, they don’t slow it down and the code itself is clean and easy for search engines to parse.
Optimizing your website for search engines is one of the best investments you can make, especially if you can do so without alienating your human visitors. That’s why it’s so important for you to find a WordPress theme that’s both visually appealing and easy for search engines to parse and to process.
The good news is that the themes that we’ve included in this list are a great place to start, and they have the added bonus of being approachable and easy to use to boot. You don’t need to be a WordPress expert to get started with them, and they’re designed from the ground up with search engine optimization in mind. Now all you need to do is figure out which theme will work best for you. Good luck.